About us
Located in Downtown Phoenix's Coronado District, The Velo Bike Shop strives to increase ridership in the metropolitan city center. Having moved to their location on 7th St to be closer to the neighborhoods they serve, The Velo provides exceptional service to the cycling community. Surrounded by murals, on a central street backed by quiet roads full of the homes of proud owners, we encourage you to experience the culture up close and personal - on two wheels! When you are out on your bicycle, we see you. A cyclist breathes the air, can enjoy the perfume of the flowers blooming in the gardens, can wave hello, stop to converse, not be a faceless honk from a climate controlled environment behind tinted windows. Phoenix is a uniquely incredible city for cycling. There are bike lanes lining the ancient canals, large parks with playground-like pumptracks, diverse paved roads with fast paced group rides, and endless gravel paths that cover the entire state. The world is changing, the city is changing, the popularity of cycling in the USA is changing, and Arizona is at the center. Come and be a part of the experience, a part of an inclusive and dynamic community, a part of a interest that will keep you happy and healthy, a part of The Velo Bike Shop.
Meet the Team
OWNER
Meet Gilbert Romo- Owner of The Velo Bike Shop
Gilbert spent years in the corporate world—boardrooms, quarterly targets, and endless meetings. What he learned along the way wasn’t really about business; it was about people. The best days of his career were never about the numbers. They were about building relationships, earning trust, and showing up for people the right way.
The Velo Bike Shop is where Gilbert gets to do that full-time. He didn’t grow up as a lifelong mechanic or racer—he grew up loving people and discovered that cycling is one of the purest ways to connect with them. No titles, no agendas—just two wheels and the open road.
Every rider who walks through the doors receives the same thing Gilbert brought to every client meeting: genuine attention, honest advice, and someone who truly cares about helping them have a great ride.
Stop by, tell Gilbert about your riding goals, and let him help you find the right bike. That’s the whole job, really.
General Manager
Justin McCloud
The Velo’s chief of going fast and knowing stuff, Justin brings the same style and precision to the workbench as he does to the trail. A Phoenix native with a background in competitive skating, he’s no stranger to going full send. After years as a professional enduro racer, Justin dialed in his skills as a true suspension expert and master bike technician.
When he’s not tuning shocks or leading shop builds, you’ll find him chasing down desert singletrack, spinning big road miles across the valley, testing gear, or hunting for the best post-ride snacks. A lifelong learner, Justin’s always eager to share what he’s discovered—whether it’s a better line, a smoother setup, or just a good story.
Sales Manager | Bike Fitter
Jeevan Philip
Jeevan is what we call a true bike nerd—Never Ending Research & Development. With a background as a competitive swimmer, runner, and draft-legal triathlete, his passion for performance started early. While earning his Bachelor of Science at the University of Washington with a focus on aerodynamics and biomechanics, Jeevan discovered bike racing—and never looked back.
Now a Category 1 road racer, Jeevan blends engineering insight with real-world experience to help riders get faster, more comfortable, and more confident. His scientific mind, meticulous attention to detail, and endless curiosity make his bike fittings second to none.
When he’s not matching riders to their perfect setup, Jeevan also serves as a Senior Coach at Swim Neptune, one of Arizona’s top swim teams. Whether he’s chasing watts or helping others chase theirs, Jeevan brings passion, kindness, and precision to everything he does. Just don’t ask how many wind tunnel studies he’s read lately—unless you’ve got a few hours.
Shop Dog
Charles Barkley aka Charlie
Charlie is The Velo’s four-legged morale booster, greeting customers with a wag and keeping the crew in check with his chill energy. Equal parts nap specialist and snack opportunist, Charlie takes his responsibilities seriously—especially when it comes to inspecting ride snacks and supervising repairs from the comfort of a sunny corner. He doesn’t say much, but he’s a key part of what keeps the stoke high and the vibes just right.